Made in America since 1946

DeLong Lures has been innovating since 1946 when David DeLong poured the first soft plastic fishing lure in Akron Ohio. Our weedless bass lures are the top-level innovation in the fishing lure industry. Best of all, we are still made in America!

About our bass lures

or over 75 years, DeLong Lures has led the way in American-made soft plastic fishing lures. Every bait is hand-poured using baked molds to create stronger, longer-lasting plastics with lifelike action. Our signature anise scent is infused directly into the bait, helping fish hold on longer for better hooksets.

DeLong Bass Lures include proven classics like the 16-inch Snake, Bass Witch, 9-inch Worms, and Twister Tail — all designed to outperform imported baits in both durability and results. Whether you’re fishing ponds, lakes, or rivers, DeLong lures deliver the action and toughness serious bass anglers demand.

How to Fish DeLong Bass Lures

DeLong baits are built for versatility and can be fished many ways:

• Weightless or weedless over heavy vegetation for explosive topwater strikes

• Texas or Carolina rigged for deep structure fishing

• Slow crawled along the bottom for giant bass before the spawn

Each lure’s natural movement mimics real prey — from snakes to worms to amphibians — making them irresistible to largemouth bass.

Why Anglers Choose DeLong

• 100% Made in America since 1946

• Hand-poured and scented with natural anise oil

• Durable plastics that last multiple catches

• Designed by anglers, proven in tournaments for generations

When you fish with DeLong, you’re fishing a piece of American history — built to help you catch more bass, year after year.

FAQ

Q: Are DeLong Bass Lures good for beginners?
A: Yes. Many of our lures come pre-rigged and weedless, making them easy for any skill level to fish effectively.

Q: What’s the best setup for the 16-inch Snake?
A: Fish it weightless across shallow weeds, or crawl it along the bottom — big bass can’t resist its lifelike motion.

Q: How long do DeLong soft plastics last?
A: Each bait is hand-poured using durable molds, allowing them to outlast typical imported lures. Many anglers report catching multiple fish on a single lure.

Explore more hand-poured American-made lures:
unrigged lures | Bucktails and spinners | Gift Packs | DeLong Bait and tackle