DeLong Lures has been trusted by bass anglers since 1946 for one simple reason — our baits catch fish when others don’t. Every lure is hand-poured in America using durable, anise-scented soft plastic and premium hardware that withstands countless strikes.

From trophy largemouths to aggressive smallmouths, DeLong’s lineup includes versatile baits for every water condition and season. Use our 16″ Snake for explosive topwater bites, or slow-roll a Bucktail Spinner through stained water to trigger reaction strikes. Our soft plastics — like the Bass Witch and Twister Tail Worm — are tournament-tested for lifelike action and consistent performance.

Bass rely on vibration, color, and scent to feed — and DeLong’s American-made designs deliver all three. Whether you’re fishing clear northern lakes or southern weed beds, DeLong Lures help you land more bass, more often.

Popular DeLong Lures for Bass:

• 16” Snake — for big bass and topwater strikes

• Bass Witch — flexible action for wacky and Texas rigs

• Bucktail Spinner — vibration and flash for reaction bites