Made in USA Fishing Lures You Can Trust

DeLong Lures proudly manufactures fishing lures in the United States, continuing a tradition that began in 1946 in Akron, Ohio. At a time when most fishing lures are mass-produced overseas, DeLong remains committed to American craftsmanship, hand-poured construction, and proven lure designs that have stood the test of time.

Every Made in USA DeLong lure is built with durability and performance in mind. Our soft plastics are hand-poured using strong formulas that last longer than standard injection-molded baits, and many of our lures feature pre-rigged hooks molded directly into the body for ease of use and better hook-up ratios.

Choosing American-made fishing lures isn’t just about patriotism—it’s about quality, consistency, and trust. Anglers rely on DeLong Lures because they know each bait is made by experienced hands, not rushed through overseas production lines. From classic designs that generations grew up fishing to modern refinements that improve durability and scent retention, every DeLong lure reflects decades of real fishing experience.

When you shop Made in USA fishing lures from DeLong, you’re supporting a family-run American company that has helped parents, grandparents, and kids catch fish for nearly 80 years. These are the same lures that created memories decades ago—and continue to do so today.

• History blog post

• Kids Pack page

• Gift Pack