Free Shipping on all orders over $35




Best Bass Fishing Lure Color Nobody Uses

best bass fishing lure color nobody uses. brown with grey belly 3 hook pre rigged rubber worm lure

I will be brutally honest about owning a fishing lure company. You have to catch fisherman to grow a bait making business, but you have to catch fish to keep it running. Many lure companies have come and gone, but DeLong has been around since 1946! My years owning this business have helped me learn […]

Best Bass Lure

weedless bass lures best bass lures

Central to the appeal of the Weedless Bass Witch is its exceptional design, which seamlessly combines the allure of a soft plastic lure with the practicality of a weedless fishing solution. The lure is meticulously crafted to emulate the enticing movements and profiles of natural bass prey, making it irresistible to targeted fish species. Its […]

Reeling in Bluegill: A Guide to Choosing the Best Bluegill Lure

best bluegill lure, bluegill with ant lure

When it comes to fishing for bluegill, choosing the right lure can make all the difference between a successful day on the water and coming up empty-handed. In this comprehensive guide, we’ll explore the best bluegill lure options and share tips for maximizing your chances of landing these prized panfish. Understanding the Bluegill’s Preferences Bluegill, […]

Glow in the Dark Lures Not Just for Night Fishing

glow in the dark fishing lure

Glow in the dark fishing lures aren’t just for nighttime fishing adventures; they can also be highly effective during daylight hours when used strategically. In this blog post, we’ll delve into the versatility of glow in the dark lures and explore how to harness their glow-in-the-dark properties for success both day and night. Understanding Glow […]

Smell My Anise: The History and Science of the Effect of Anise Scent on Fish

anise scent, fishing worm, weedless worm

The use of anise scent in fishing is a tradition steeped in history, dating back centuries and spanning cultures around the world. From ancient civilizations to modern-day anglers, the enticing aroma of anise has been hailed as a secret weapon for attracting fish. In this blog post, we’ll delve into the rich tapestry of anise-scented […]

A Beginner’s Guide to Fishing with Kids: 6 Steps to a Memorable Outdoor Adventure

fishing with kids, kid with bass

Making Memories That Last a Lifetime Fishing with kids is not just about catching fish; it’s about creating lasting memories and fostering a connection with nature. By following these six steps and keeping the focus on fun and learning, you can introduce your child to the joys of fishing and instill a lifelong appreciation for […]