Description
The Worm That Started an Entire Industry
In 1946, David DeLong created the first soft-plastic fishing lure ever made—the original 6″ KILR Worm. If you remember a 3-hook purple worm that smelled like candy, this is the one. Generations of anglers grew up catching their first bass on this worm, and it continues to be one of the most effective pre-rigged worms in America.
More than a lure, it’s a piece of fishing history that still outfishes modern baits.
Why the 6″ KILR Worm Still Works Today
Unlike ordinary worms, the KILR Worm is:
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Pre-rigged with 3 size-2 hooks to dramatically increase hook-up ratios
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Hand-poured for better action and 10X durability
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Scent-infused during the molding process for long-lasting fish attraction
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Rigged with 40lb braided Kevlar, giving it strength and flexibility no factory rig can match
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Made in Akron, Ohio, using the same method perfected in 1946
Fish haven’t changed—and a lure that’s worked for 75+ years keeps working for a reason.
Multi-Species Performance
Pre-rigged worms excel when fish short-strike or bite lightly. The 6″ KILR Worm is deadly for:
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Bass
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Walleye
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Pike
Ask any old-timer about the 3-hook purple worm, and watch their eyes light up. This lure has earned its reputation over millions of casts.
Pro Tip from the Old School
Use the brown worm with the grey belly.
It’s not flashy, not trendy—and not commonly used—but anglers over 60 will tell you it is the most productive color DeLong has ever made.
What Makes This Worm Different
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Ready to fish pre-rigged design
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40lb Kevlar internal rig for unmatched durability & action
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Hand-poured construction lasts 10X longer than standard worms
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Three size-2 hooks ensure excellent hook-up ratios
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Scent infused directly into the lure, not sprayed on afterward
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Made in America since 1946
This is your chance to fish the lure your grandpa used—and the lure your grandkids will remember you by.
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Discover the full legacy of this lure in the DeLong History Blog Post
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Learn how worms fit into seasonal patterns in the Complete Seasonal Fishing Guide
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See beginner-friendly lure options in the Beginner Fishing Guide
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Explore colors and visibility in the Bass Lure Color Guide









