DeLong Lures Wholesale Program for Bait Shops & Tackle Stores
Reliable Inventory. High-Margin Products. Free Marketing Support.
The most profitable wholesale lure program in the fishing industry — backed by real marketing power.
Why Bait Shops Choose DeLong Lures
For more than 75 years, DeLong Lures has supplied durable, American-made soft plastics and proven fish-catching designs to anglers across the country. Our lures are unique, high-margin, fast-selling, and trusted by millions of fishermen. We have lures for panfish, bass, pike, musky, and salt water!
Today, we offer bait shops something no other lure manufacturer provides:
➡ High-quality lures
➡ 30% wholesale discount
➡ Free local advertising for your store
➡ SEO support & backlinks
➡ Optional marketing services
Your success becomes our success.
How the Wholesale Program Works
30% Off All Retail Pricing
Every wholesale order receives a flat 30% discount from standard retail pricing. No complicated tiers, no minimum order headaches.
Your shop receives:
- Healthy margins
- Fast-moving inventory
- Consistent stock availability
- Exclusive products not found in big-box stores
✔ Free Facebook Ad Campaign (We Run It for You)
For every wholesale order, we take 10% of your order value and use it to run a geo-targeted Facebook ad in your local area promoting YOUR store.
Example:
A $500 order = $50 local ad for your store (about 20K reach)
A $1,000 order = $100 ad
A $2,000 order = $200 ad
These ads:
- Target customers within 5–10 miles of your shop
- Feature your store as the place to buy DeLong Lures
- Drive foot traffic into your location
- Increase sell-through rate on our lures
- Build awareness of your tackle shop
No other lure supplier offers free marketing.
SEO & AI Search Optimization Partnership
We help bait shops grow their online presence.
As part of our wholesale partnership:
✔ You get a backlink from DeLongLures.com
This boosts your SEO power and local ranking.
✔ You link back to DeLongLures.com
This strengthens both websites and builds a fishing-industry authority network.
✔ We offer optional SEO Setup ($500)
You receive:
- Google Business optimization
- AI SEO optimization (for ChatGPT, Perplexity, etc.)
- Keyword targeting
- Website speed improvements
- Basic content strategy
- Fisherman-focused search terms
- Full setup of your SEO foundation
Most bait shops don’t have ANY SEO — and this gives you a massive advantage.
Optional: Facebook Ads Management
If a bait shop wants more than the free 10% ad campaign, we offer full Facebook ads management.
✔ Setup Fee: FREE
(We include DeLong Lures in your ads to offset cost.)
You get:
- Professionally built ad campaigns
- Local targeting
- Creative made for anglers
- Management & optimization
- Foot-traffic focused strategies
This lets bait shops sell more gear — and more DeLong products.
Why Tackle Shops Love DeLong Lures
✔ Fast-selling products
Customers try DeLong once and return to buy more.
✔ Unique designs not found in big-box stores
Stores love selling what nobody else has.
✔ Strong brand history
75+ years of American lure heritage.
✔ High-quality, durable construction
Hand-poured soft plastics, proven fish-triggering action.
✔ Works for every region
Our lures consistently perform across lakes, rivers, and reservoirs.
✔ You get actual marketing support
No other wholesale supplier helps grow your store.
Best-Selling Lures for Retail Stores
16″ Snake – Trophy Bass Lure
Squirm – Multi-Species Soft Plastic
Tadpoles – Versatile Panfish/Bass Bait
Bass Witch – Classic DeLong Proven Lure
spinners and bucktails – For bass and musky
Mayfly Nymph – Newest High-Performance Soft Plastic
How to Join the Wholesale Program
The fastest way to get started is to contact Stephen directly.
📞 Phone: 234-788-9308
📧 Email: stephen@delonglures.com
Call me today to discuss your store, your region, and the best-selling lures for your local fishery. Or read more about How DeLong can partner with you to increase bait store sales
Wholesale FAQ
Q: What is the minimum wholesale order?
No minimums. Order what works for your store.
Q: How fast do orders ship?
Most orders ship within 24–48 hours.
Q: How does the Facebook ad work?
We build the ad, target your area, and drive customers to your store.
Q: Can you help with SEO for my bait shop website?
Yes — we offer a $500 SEO starter package for local bait shops.
Q: Is this program available nationwide?
Yes — we work with bait shops across the U.S.