Category: How to

The Ultimate Guide to Choosing the Right Lure Color for Bass Fishing

If you’ve ever stood in front of a tackle wall wondering “Which color should I throw today?” — you’re not alone.Bass see color differently than humans, and matching your bait to the water, light, and region can make the difference between getting skunked and catching a monster. At DeLong Lures, we’ve spent over 75 years […]

🧠 The Science Behind Snake Lures: Why Bass Can’t Resist Them

For decades, the DeLong 16″ Snake has been one of the most talked-about — and misunderstood — topwater baits ever made. Some anglers see a 16-inch soft plastic snake and think, “No way a bass will hit that.” But the truth is, when conditions line up, big bass can’t help themselves.Here’s the science behind why […]

The Best Big Bass Lure: Why the DeLong 16” Snake Dominates Giant Bass Fishing

If you’re searching for the best big bass lure, the DeLong 16” Snake deserves a spot at the top of your list. This bait is made for catching giant bass—not just any fish. It’s been trusted by tournament anglers since the 1950s and is still winning big today. Whether you’re googling big bass lures, snake […]

Wholesale Deals for Bait Stores with Free Custom Facebook Ads

Wholesale Packages for Bait Stores – DeLong Lures Boost Your Bait Store Sales with DeLong Lures Wholesale ProgramAre you looking to stock high-quality fishing lures that your customers can’t resist? DeLong Lures offers exclusive wholesale packages for bait stores, complete with built-in marketing support to help your business thrive. When you partner with us, you’re […]

Best Bass Fishing Lure Color Nobody Uses

I will be brutally honest about owning a fishing lure company. You have to catch fisherman to grow a bait making business, but you have to catch fish to keep it running. Many lure companies have come and gone, but DeLong has been around since 1946! My years owning this business have helped me learn […]

A Beginner’s Guide to Fishing with Kids: 6 Steps to a Memorable Outdoor Adventure

Making Memories That Last a Lifetime Fishing with kids is not just about catching fish; it’s about creating lasting memories and fostering a connection with nature. By following these six steps and keeping the focus on fun and learning, you can introduce your child to the joys of fishing and instill a lifelong appreciation for […]