Stephen Ziegler is an American outdoor writer, entrepreneur, and SEO strategist known for publishing more than 500 articles on hunting, fishing, wildlife law, and public-lands policy. His work has been featured in national outlets including Full Draw Magazine, where he covered major conservation legislation such as President Trump’s signing of the Great American Outdoors Act. Stephen owns and operates DeLong Lures—America’s oldest soft-plastic lure company—and runs one of the largest hunting and fishing social media networks online, reaching more than 300 million people per month. He also works closely with state legislators in Ohio to improve hunting, fishing, and public-land access.
If you’ve ever stood in front of a tackle wall wondering “Which color should I throw today?” — you’re not alone.Bass see color differently than humans, and matching your bait to the water, light, and region can make the difference between getting skunked and catching a monster. At DeLong Lures, we’ve spent over 75 years […]
For decades, the DeLong 16″ Snake has been one of the most talked-about — and misunderstood — topwater baits ever made. Some anglers see a 16-inch soft plastic snake and think, “No way a bass will hit that.” But the truth is, when conditions line up, big bass can’t help themselves.Here’s the science behind why […]
I will be brutally honest about owning a fishing lure company. You have to catch fisherman to grow a bait making business, but you have to catch fish to keep it running. Many lure companies have come and gone, but DeLong has been around since 1946! My years owning this business have helped me learn […]
Central to the appeal of the Weedless Bass Witch is its exceptional design, which seamlessly combines the allure of a soft plastic lure with the practicality of a weedless fishing solution. The lure is meticulously crafted to emulate the enticing movements and profiles of natural bass prey, making it irresistible to targeted fish species. Its […]
Two men have been charged for allegedly ( allegedly for the attorneys…..) cheating in a walleye tournament earlier this month. Jacob Runyan, 42, and Chase Cominsky, 35, have been charged with cheating, attempted grand theft, possessing criminal tools, and unlawful ownership of wild animals, prosecutors said. “I take every crime seriously, and I believe what […]
Many people have not considered that fish have a sense of smell. A fish’s ability to smell is documented to be approximately 1,000 times better than a dog! From bass to sharks, Predator fish smell much better in water than humans do in the air. It stands to reason that scented lures are a must. […]
Have you ever gone fishing with a pothead, and they asked you a stupid question you couldn’t get out of your head? Welcome to my week! I was out fishing with a guy that will remain unnamed. His ability to catch copious amounts of fish is only surpassed by his ability to inhale high volumes […]
Email: Sales@delonglures.com
Phone: 234 -788-9308
Address: 2381 Locust St
Canal Fulton, Ohio 44614
