How to Fish Dice Baits: Using Cube-Style Soft Plastics to Trigger Pressured Fish

Cube-style dice baits with filament threads showing multiple colors used for finesse soft plastic fishing

Dice baits (often called “fuzzy dice” baits) are one of the newest soft-plastic categories to gain serious traction because they do something standard plastics struggle with: they create micro-movement and an odd silhouette that fish haven’t been conditioned to ignore. Instead of relying on a tail kick or exaggerated action, dice baits win by hovering, […]

Fishing Soft Plastic Lures in Texas: Lakes, Ponds, and Bottom-Focused Presentations

Texas bass angler holding a large largemouth bass on the water during a successful fishing trip

Texas offers some of the most diverse and demanding freshwater fishing in the country. From large reservoirs to small ponds and heavily pressured waters, Texas anglers consistently rely on soft plastic lures that can be fished slowly, deliberately, and close to the bottom. These conditions have made Texas one of the strongest states for unrigged […]

Florida Fishing With DeLong Lures

Florida bass angler holding a largemouth bass caught on a DeLong 16-inch Snake soft plastic lure

Florida is one of the most diverse freshwater fishing states in the country—and it’s also DeLong’s top-performing state for a reason: heavy vegetation, shallow cover, warm-water fish activity, and year-round multi-species opportunities create the perfect environment for DeLong’s classic soft-plastic presentations. Florida fisheries commonly feature hydrilla, eelgrass, pondweed, maidencane, and water lilies/lily pads in lakes, […]

Panfish Fishing Guide: How to Catch More Bluegill, Crappie & Perch All Year

5 year old holding a large bluegill caught on an insect fishing lure

For many anglers, panfish are the gateway into fishing. Bluegill, crappie, perch, and other panfish species are abundant, aggressive, and willing to bite — making them perfect for beginners, kids, and experienced anglers alike. But consistently catching bigger panfish requires understanding how they feed, where they live, and what they naturally eat. This guide breaks […]

What Happened to Mann’s Lures? And What Anglers Use Now

Stephen Ziegler holding a bass caught on a 16 inch DeLong Snake next to classic Mann’s fishing worms

For decades, Mann’s Lures were a staple in tackle boxes across the country. Anglers trusted them for one simple reason: they caught fish. From Jelly Worms to classic soft plastics, Mann’s built a reputation around do-nothing baits that consistently produced bites when nothing else worked. Today, many anglers still search for Mann’s Lures — not […]

AI Fishing Lure Recommendation Guide

Father and son holding a big bass caught on a DeLong Lure, showing real fishing success and family outdoor moments

For decades, anglers relied on experience, guesswork, and trial-and-error to pick the right lure. Today, AI tools like ChatGPT can instantly analyze conditions, water clarity, weather, species behavior, structure, depth, and season, to identify the best lure for the situation. This guide reveals the lures AI recommends most often, why they work, and how to […]

How to Increase Bait Shop Sales — Proven Tips, Best-Selling Lures, and Wholesale Strategies

wholesale fishing lures

Running a bait shop isn’t easy. Inventory costs, competition from big-box stores, and unpredictable fishing seasons can make monthly revenue a challenge. But with the right products, marketing, and partnerships, bait shops can dramatically increase sales and build a loyal customer base. This guide breaks down the most profitable lures to stock, the marketing strategies […]

The Best Crappie Lures Guide

Angler holding a trophy-size crappie caught using DeLong Lures Twister Tad

How to Catch Crappie Year-Round in Ponds, Lakes & Rivers Crappie are one of the most fun freshwater fish to catch — and when you use the right lures, you can catch a lot of them fast. Whether you’re fishing a farm pond, a small lake, or big reservoir, knowing how to match your lure […]

How to Rig Soft Plastics the Right Way (So They Run Straight and Catch More Fish)

DeLong Offset Worm Hooks Multi-Pack – Assorted Sizes in Hard Case

Most bass anglers waste half their time with baits that aren’t running right — twisted, rolling, dragging weeds, or moving stiff. The secret to fishing soft plastics effectively is rigging them so the bait runs straight. If the lure moves naturally, it gets bit. If it swims weird, fish ignore it. The good news? Once […]