How to Fish Topwater Frogs: When, Where, and Why They Work

Bladed skirted topwater frog lure with double hooks, rear blade, skirted legs, and size details

Topwater frog fishing is one of the most exciting ways to catch bass. When conditions are right, frogs can trigger violent strikes in places other lures simply can’t reach. This guide explains how to fish topwater frogs effectively, including when to use them, where they work best, and how different frog styles change your presentation. […]

🎣 Best Bass Lures by Season: The Complete Guide for Catching Bass All Year

Angler holding a trophy bass caught on the DeLong 16" Snake Lure, made in America.

Bass behavior changes with water temperature, food availability, and seasonal patterns — so the best lure is always the one that matches what bass are feeding on right now. This guide shows exactly which lures to throw in each season, how to work them, and what adjustments make the biggest difference. Whether you’re a weekend […]

🧠 The Science Behind Snake Lures: Why Bass Can’t Resist Them

Angler holding a trophy bass caught using the DeLong 16-inch Snake topwater lure, made in the USA.

For decades, the DeLong 16″ Snake has been one of the most talked-about — and misunderstood — topwater baits ever made. Some anglers see a 16-inch soft plastic snake and think, “No way a bass will hit that.” But the truth is, when conditions line up, big bass can’t help themselves.Here’s the science behind why […]