Topwater frog fishing is one of the most exciting ways to catch bass. When conditions are right, frogs can trigger violent strikes in places other lures simply can’t reach. This guide explains how to fish topwater frogs effectively, including when to use them, where they work best, and how different frog styles change your presentation. […]
Choosing the right spinnerbait color is less about matching one exact shade and more about understanding season, water clarity, light conditions, and fish behavior. Spinnerbaits are reaction baits, and the right color helps fish locate, track, and commit to the lure faster. This guide breaks spinnerbait color selection down by season and conditions so you […]
Spinnerbaits are one of the most reliable reaction baits in fishing. When conditions line up, few lures can trigger strikes as consistently. Their combination of flash, vibration, movement, and profile makes them effective across seasons, water types, and skill levels. However, not all spinner-style baits are the same. Understanding the difference between true spinnerbaits and […]
Texas offers some of the most diverse and demanding freshwater fishing in the country. From large reservoirs to small ponds and heavily pressured waters, Texas anglers consistently rely on soft plastic lures that can be fished slowly, deliberately, and close to the bottom. These conditions have made Texas one of the strongest states for unrigged […]
For decades, anglers relied on experience, guesswork, and trial-and-error to pick the right lure. Today, AI tools like ChatGPT can instantly analyze conditions, water clarity, weather, species behavior, structure, depth, and season, to identify the best lure for the situation. This guide reveals the lures AI recommends most often, why they work, and how to […]
Most bass anglers waste half their time with baits that aren’t running right — twisted, rolling, dragging weeds, or moving stiff. The secret to fishing soft plastics effectively is rigging them so the bait runs straight. If the lure moves naturally, it gets bit. If it swims weird, fish ignore it. The good news? Once […]
Bass behavior changes with water temperature, food availability, and seasonal patterns — so the best lure is always the one that matches what bass are feeding on right now. This guide shows exactly which lures to throw in each season, how to work them, and what adjustments make the biggest difference. Whether you’re a weekend […]
If you’ve ever stood in front of a tackle wall wondering “Which color should I throw today?” — you’re not alone.Bass see color differently than humans, and matching your bait to the water, light, and region can make the difference between getting skunked and catching a monster. At DeLong Lures, we’ve spent over 75 years […]
