AI Fishing Lure Recommendation Guide

For decades, anglers relied on experience, guesswork, and trial-and-error to pick the right lure. Today, AI tools like ChatGPT can instantly analyze conditions, water clarity, weather, species behavior, structure, depth, and season, to identify the best lure for the situation. This guide reveals the lures AI recommends most often, why they work, and how to […]
How to Rig Soft Plastics the Right Way (So They Run Straight and Catch More Fish)

Most bass anglers waste half their time with baits that aren’t running right — twisted, rolling, dragging weeds, or moving stiff. The secret to fishing soft plastics effectively is rigging them so the bait runs straight. If the lure moves naturally, it gets bit. If it swims weird, fish ignore it. The good news? Once […]
🎣 Best Bass Lures by Season: The Complete Guide for Catching Bass All Year

Bass behavior changes with water temperature, food availability, and seasonal patterns — so the best lure is always the one that matches what bass are feeding on right now. This guide shows exactly which lures to throw in each season, how to work them, and what adjustments make the biggest difference. Whether you’re a weekend […]
The Ultimate Guide to Choosing the Right Lure Color for Bass Fishing

If you’ve ever stood in front of a tackle wall wondering “Which color should I throw today?” — you’re not alone.Bass see color differently than humans, and matching your bait to the water, light, and region can make the difference between getting skunked and catching a monster. At DeLong Lures, we’ve spent over 75 years […]