“Send Down a Snake—Bring Up a Hog”

This page preserves original references from the October 1972 issue of Sports Afield, featuring the article “Send Down a Snake—Bring Up a Hog.” The article documents the use of oversized soft-plastic snakes to target trophy largemouth bass, a technique closely associated with DeLong Lures during this era.

Published more than a decade before oversized worms became widely popular, the article demonstrates early recognition of large, slow-moving soft plastics as effective tools for catching large bass in heavy cover and deep structure.


Publication Details


Original Scans

Sports Afield Magazine, October 1972 — “Send Down a Snake—Bring Up a Hog.”


Historical Context

This article represents early national coverage of oversized soft-plastic baits being used intentionally to target trophy-class bass. Its publication in Sports Afield—one of the most influential outdoor magazines of the 20th century—supports the historical timeline showing that DeLong-style giant worms and snakes were being fished successfully decades before they became mainstream.


Archive Reference

This page is part of the DeLong Lures Historical Archive and preserves independent third-party documentation related to the history of DeLong Lures and early soft-plastic lure innovation.