The Best Crappie Lures Guide

How to Catch Crappie Year-Round in Ponds, Lakes & Rivers Crappie are one of the most fun freshwater fish to catch — and when you use the right lures, you can catch a lot of them fast. Whether you’re fishing a farm pond, a small lake, or big reservoir, knowing how to match your lure […]
How to Rig Soft Plastics the Right Way (So They Run Straight and Catch More Fish)

Most bass anglers waste half their time with baits that aren’t running right — twisted, rolling, dragging weeds, or moving stiff. The secret to fishing soft plastics effectively is rigging them so the bait runs straight. If the lure moves naturally, it gets bit. If it swims weird, fish ignore it. The good news? Once […]
🎣 The Complete Muskie & Pike Lure Presentation Guide

How to choose and fish bucktails, rubber, and easy-meal baits based on fish behavior. Muskie and Northern Pike are apex predators. They don’t feed constantly — they feed in windows. The anglers who catch big fish consistently are the ones who match lure style to fish mood, not just the season. This guide explains exactly […]
🎣 Best Bass Lures by Season: The Complete Guide for Catching Bass All Year

Bass behavior changes with water temperature, food availability, and seasonal patterns — so the best lure is always the one that matches what bass are feeding on right now. This guide shows exactly which lures to throw in each season, how to work them, and what adjustments make the biggest difference. Whether you’re a weekend […]
🎣 Why DeLong Lures Make the Best Fishing Gifts for Any Angler

🎁 Give a Gift That Actually Catches Fish Every angler loves new gear — but there’s a difference between a lure that looks good in the package and one that actually catches fish. That’s why DeLong Lures Fishing Gift Packs have become a favorite choice among anglers and families alike.Each pack includes hand-poured, American-made soft […]
Why Every Angler Needs a Mayfly Imitation in Their Tackle Box

What Makes the Mayfly So Important to Fish Mayflies are one of the most common aquatic insects in North America — and nearly every fish species eats them. Bluegill, crappie, perch, bass, and trout all feed on mayfly nymphs as a natural food source throughout the year. When you throw a lure that looks and […]
How to Fish an Inline Bucktail for Bass

When bass get smart and stop hitting the same old spinnerbaits, it’s time to throw something different.The DeLong Lures Bass Bucktail takes everything you love about a spinnerbait and upgrades it into a handcrafted, inline design that bass simply haven’t seen before. This lure gives you musky-grade flash and vibration in a bass-sized package — […]
The Ultimate Guide to Choosing the Right Lure Color for Bass Fishing

If you’ve ever stood in front of a tackle wall wondering “Which color should I throw today?” — you’re not alone.Bass see color differently than humans, and matching your bait to the water, light, and region can make the difference between getting skunked and catching a monster. At DeLong Lures, we’ve spent over 75 years […]
The Best Big Bass Lure: Why the DeLong 16” Snake Dominates Giant Bass Fishing

If you’re searching for the best big bass lure, the DeLong 16” Snake deserves a spot at the top of your list. This bait is made for catching giant bass—not just any fish. It’s been trusted by tournament anglers since the 1950s and is still winning big today. Whether you’re googling big bass lures, snake […]
Best Bass Fishing Lure Color Nobody Uses

I will be brutally honest about owning a fishing lure company. You have to catch fisherman to grow a bait making business, but you have to catch fish to keep it running. Many lure companies have come and gone, but DeLong has been around since 1946! My years owning this business have helped me learn […]