Smell My Anise: The History and Science of the Effect of Anise Scent on Fish

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The use of anise scent in fishing is a tradition steeped in history, dating back centuries and spanning cultures around the world. From ancient civilizations to modern-day anglers, the enticing aroma of anise has been hailed as a secret weapon for attracting fish. In this blog post, we’ll delve into the rich tapestry of anise-scented […]

The History of Delong Lures

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In 1946, an Akron, Ohio tinkerer named David DeLong poured a six-inch, three-hook KILR Worm in the basement of his home. That simple experiment—soft plastic mixed by hand and cured in baked molds—would grow into DeLong Lures, one of the earliest soft-plastic fishing lure companies in the United States. Local anglers quickly discovered that DeLong’s […]