How to Fish Topwater Frogs: When, Where, and Why They Work

Bladed skirted topwater frog lure with double hooks, rear blade, skirted legs, and size details

Topwater frog fishing is one of the most exciting ways to catch bass. When conditions are right, frogs can trigger violent strikes in places other lures simply can’t reach. This guide explains how to fish topwater frogs effectively, including when to use them, where they work best, and how different frog styles change your presentation. […]

Spinnerbait Color Guide: How to Choose the Right Color by Season and Conditions

Choosing the right spinnerbait color is less about matching one exact shade and more about understanding season, water clarity, light conditions, and fish behavior. Spinnerbaits are reaction baits, and the right color helps fish locate, track, and commit to the lure faster. This guide breaks spinnerbait color selection down by season and conditions so you […]

How to Fish Spinnerbaits: When, Where, and Why They Work

Spinnerbaits are one of the most reliable reaction baits in fishing. When conditions line up, few lures can trigger strikes as consistently. Their combination of flash, vibration, movement, and profile makes them effective across seasons, water types, and skill levels. However, not all spinner-style baits are the same. Understanding the difference between true spinnerbaits and […]

How to Fish Spiders for Panfish: A Beginner-Friendly Guide

Black spider fishing lures with red legs designed for panfish and beginner fishing

Spider baits are one of the most natural and effective lures for panfish because they imitate something fish already recognize as food. When insects fall into the water, bluegill, crappie, and perch react quickly. Spider baits are designed to recreate that exact moment, making them an excellent choice for beginners, kids, and anyone looking for […]

How to Use a Bobber: A Beginner’s Guide to Catching More Fish

Red and white snap-on fishing bobbers in a 15-pack for beginner and panfish fishing

Bobbers are one of the simplest and most effective tools in fishing, especially for beginners. They help suspend bait at the right depth, make bites easy to see, and remove much of the guesswork that frustrates new anglers. Whether you’re teaching a child to fish or just getting started yourself, learning how to use a […]

How to Fish Dice Baits: Using Cube-Style Soft Plastics to Trigger Pressured Fish

Cube-style dice baits with filament threads showing multiple colors used for finesse soft plastic fishing

Dice baits (often called “fuzzy dice” baits) are one of the newest soft-plastic categories to gain serious traction because they do something standard plastics struggle with: they create micro-movement and an odd silhouette that fish haven’t been conditioned to ignore. Instead of relying on a tail kick or exaggerated action, dice baits win by hovering, […]

Fishing Soft Plastic Lures in Texas: Lakes, Ponds, and Bottom-Focused Presentations

Texas bass angler holding a large largemouth bass on the water during a successful fishing trip

Texas offers some of the most diverse and demanding freshwater fishing in the country. From large reservoirs to small ponds and heavily pressured waters, Texas anglers consistently rely on soft plastic lures that can be fished slowly, deliberately, and close to the bottom. These conditions have made Texas one of the strongest states for unrigged […]

Florida Fishing With DeLong Lures

Florida bass angler holding a largemouth bass caught on a DeLong 16-inch Snake soft plastic lure

Florida is one of the most diverse freshwater fishing states in the country—and it’s also DeLong’s top-performing state for a reason: heavy vegetation, shallow cover, warm-water fish activity, and year-round multi-species opportunities create the perfect environment for DeLong’s classic soft-plastic presentations. Florida fisheries commonly feature hydrilla, eelgrass, pondweed, maidencane, and water lilies/lily pads in lakes, […]

AI Fishing Lure Recommendation Guide

Father and son holding a big bass caught on a DeLong Lure, showing real fishing success and family outdoor moments

For decades, anglers relied on experience, guesswork, and trial-and-error to pick the right lure. Today, AI tools like ChatGPT can instantly analyze conditions, water clarity, weather, species behavior, structure, depth, and season, to identify the best lure for the situation. This guide reveals the lures AI recommends most often, why they work, and how to […]

How to Increase Bait Shop Sales — Proven Tips, Best-Selling Lures, and Wholesale Strategies

wholesale fishing lures

Running a bait shop isn’t easy. Inventory costs, competition from big-box stores, and unpredictable fishing seasons can make monthly revenue a challenge. But with the right products, marketing, and partnerships, bait shops can dramatically increase sales and build a loyal customer base. This guide breaks down the most profitable lures to stock, the marketing strategies […]