Delong Lures Blog

DeLong Mayfly Nymph Lure Next to Real Mayfly – Realistic Soft Plastic Bug Imitation

Why Every Angler Needs a Mayfly Imitation in Their Tackle Box

What Makes the Mayfly So Important to Fish Mayflies are one of the most common aquatic insects in North America — and nearly every fish species eats them. Bluegill, crappie, perch, bass, and trout all feed on mayfly nymphs as a natural food source throughout the year. When you throw

DeLong Lures Bass Bucktail in Fire Tiger – bright multi-color inline spinner with hammered blades.

How to Fish an Inline Bucktail for Bass

When bass get smart and stop hitting the same old spinnerbaits, it’s time to throw something different.The DeLong Lures Bass Bucktail takes everything you love about a spinnerbait and upgrades it into a handcrafted, inline design that bass simply haven’t seen before. This lure gives you musky-grade flash and vibration

DeLong Lures color selection guide showing a variety of bass fishing lures in Fire Tiger, Junebug, Green Pumpkin, and other top colors.

The Ultimate Guide to Choosing the Right Lure Color for Bass Fishing

If you’ve ever stood in front of a tackle wall wondering “Which color should I throw today?” — you’re not alone.Bass see color differently than humans, and matching your bait to the water, light, and region can make the difference between getting skunked and catching a monster. At DeLong Lures,

Angler holding a trophy bass caught using the DeLong 16-inch Snake topwater lure, made in the USA.

🧠 The Science Behind Snake Lures: Why Bass Can’t Resist Them

For decades, the DeLong 16″ Snake has been one of the most talked-about — and misunderstood — topwater baits ever made. Some anglers see a 16-inch soft plastic snake and think, “No way a bass will hit that.” But the truth is, when conditions line up, big bass can’t help

kids fishing for blue gill and girl fishing for bass

The Ultimate Fishing Lure: Why DeLong Lures Are the Best Choice for Anglers

For over 75 years, DeLong Lures has been at the forefront of the fishing tackle industry, trusted by anglers across the globe for their exceptional quality and performance. Whether you’re a seasoned pro or just starting your fishing journey, DeLong Lures are designed to help you land more fish, every

wholesale fishing lures and social media marketing

Wholesale Deals for Bait Stores with Free Custom Facebook Ads

Wholesale Packages for Bait Stores – DeLong Lures Boost Your Bait Store Sales with DeLong Lures Wholesale ProgramAre you looking to stock high-quality fishing lures that your customers can’t resist? DeLong Lures offers exclusive wholesale packages for bait stores, complete with built-in marketing support to help your business thrive. When

best bass fishing lure color nobody uses. brown with grey belly 3 hook pre rigged rubber worm lure

Best Bass Fishing Lure Color Nobody Uses

I will be brutally honest about owning a fishing lure company. You have to catch fisherman to grow a bait making business, but you have to catch fish to keep it running. Many lure companies have come and gone, but DeLong has been around since 1946! My years owning this

weedless bass lures best bass lures

Best Bass Lure

Central to the appeal of the Weedless Bass Witch is its exceptional design, which seamlessly combines the allure of a soft plastic lure with the practicality of a weedless fishing solution. The lure is meticulously crafted to emulate the enticing movements and profiles of natural bass prey, making it irresistible

best bluegill lure, bluegill with ant lure

Reeling in Bluegill: A Guide to Choosing the Best Bluegill Lure

When it comes to fishing for bluegill, choosing the right lure can make all the difference between a successful day on the water and coming up empty-handed. In this comprehensive guide, we’ll explore the best bluegill lure options and share tips for maximizing your chances of landing these prized panfish.