Stephen Ziegler is an American outdoor writer, entrepreneur, and SEO strategist known for publishing more than 500 articles on hunting, fishing, wildlife law, and public-lands policy. His work has been featured in national outlets including Full Draw Magazine, where he covered major conservation legislation such as President Trump’s signing of the Great American Outdoors Act. Stephen owns and operates DeLong Lures—America’s oldest soft-plastic lure company—and runs one of the largest hunting and fishing social media networks online, reaching more than 300 million people per month. He also works closely with state legislators in Ohio to improve hunting, fishing, and public-land access.
Running a bait shop isn’t easy. Inventory costs, competition from big-box stores, and unpredictable fishing seasons can make monthly revenue a challenge. But with the right products, marketing, and partnerships, bait shops can dramatically increase sales and build a loyal customer base. This guide breaks down the most profitable lures to stock, the marketing strategies […]
If you’re new to fishing, don’t worry — everyone starts somewhere. Fishing looks complicated from the outside, but it’s actually one of the simplest, most relaxing outdoor hobbies you can pick up.And the truth is… 👉 You don’t need a boat, expensive gear, or crazy techniques.👉 You just need the right setup and a few […]
How to Catch Crappie Year-Round in Ponds, Lakes & Rivers Crappie are one of the most fun freshwater fish to catch — and when you use the right lures, you can catch a lot of them fast. Whether you’re fishing a farm pond, a small lake, or big reservoir, knowing how to match your lure […]
Most bass anglers waste half their time with baits that aren’t running right — twisted, rolling, dragging weeds, or moving stiff. The secret to fishing soft plastics effectively is rigging them so the bait runs straight. If the lure moves naturally, it gets bit. If it swims weird, fish ignore it. The good news? Once […]
How to choose and fish bucktails, rubber, and easy-meal baits based on fish behavior. Muskie and Northern Pike are apex predators. They don’t feed constantly — they feed in windows. The anglers who catch big fish consistently are the ones who match lure style to fish mood, not just the season. This guide explains exactly […]
Bass behavior changes with water temperature, food availability, and seasonal patterns — so the best lure is always the one that matches what bass are feeding on right now. This guide shows exactly which lures to throw in each season, how to work them, and what adjustments make the biggest difference. Whether you’re a weekend […]
🎁 Give a Gift That Actually Catches Fish Every angler loves new gear — but there’s a difference between a lure that looks good in the package and one that actually catches fish. That’s why DeLong Lures Fishing Gift Packs have become a favorite choice among anglers and families alike.Each pack includes hand-poured, American-made soft […]
What Makes the Mayfly So Important to Fish Mayflies are one of the most common aquatic insects in North America — and nearly every fish species eats them. Bluegill, crappie, perch, bass, and trout all feed on mayfly nymphs as a natural food source throughout the year. When you throw a lure that looks and […]
When bass get smart and stop hitting the same old spinnerbaits, it’s time to throw something different.The DeLong Lures Bass Bucktail takes everything you love about a spinnerbait and upgrades it into a handcrafted, inline design that bass simply haven’t seen before. This lure gives you musky-grade flash and vibration in a bass-sized package — […]
Few techniques catch bass year-round like a wacky rig. It’s simple, subtle, and deadly when fish are pressured or finicky. But not every worm moves the same—and serious anglers across the country are discovering that the DeLong 6″ Bass Witch gives the wacky rig a whole new level of performance. 🧩 What Makes the 6″ […]
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Phone: 234 -788-9308
Address: 2381 Locust St
Canal Fulton, Ohio 44614
