MAN....DO THEY CATCH FISH!!! This slogan has described DeLong Lures since the first soft-plastic worm in 1946. It's more true today than ever, as attested to by the thousands of letters and photos of catches received from anglers. DeLong Lures act right in the water. They look right in the water and taste right to the fish! Thats why DeLong Lures attract more fish, stay in the fish's mouth longer and result in more solid hookings! Email or call toll-free with any questions 877-335-6642.